Why Afrobeats artists are pushing into Latin American market

Afrobeats artists collaborating with Latin music stars is steadily becoming another strategy for breaking new ground and expanding the listener base.

Recently, Omah Lay released the music video of the remix of his hit song ‘Soso’ where he featured Puerto Rican singer Ozuna. Ozuna who has recently picked interest in the Afrobeats genre released an Afrobeats-themed album ‘Afro’ which features a guest verse from one of Afrobeats top stars, Davido on the track titled ‘Eva Longoria’.

As these two vibrant musical genres intertwine, their collaboration promises to transcend borders and expand the ever-growing market of Afrobeats, while presenting a unique opportunity for the global community to come together in the universal language of music.