Business

Privacy restrictions: Google advises digital advertisers on new strategies  

Tech giant, Google has advised digital advertisers to embrace new strategies to drive results in the face of regulations and restrictions coming up in the digital space to address privacy concerns. 


Google’s duo of Dan Taylor, VP Global Ads, and Karen Stocks, VP of Global Measurement & Audience Solutions, highlighted the strategies during a virtual roundtable on Privacy & Measurement held on Thursday. 


According to them, In the wake of third-party cookie deprecation, a robust first-party data strategy has become indispensable for digital advertisers.