He landed a job covering Taylor Swift. Now the internet can’t stop analyzing why.

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There’s no real “bad blood” between the internet and journalist Bryan West — but there are a lot of questions about what his new role as Gannett’s official Taylor Swift correspondent actually will entail.

The newspaper chain hired West, 35, as its dedicated Swift reporter for USA Today — ending a search that started with a viral job posting in September. 

Hundreds — including veteran news journalists and a White House beat reporter — applied for the role, Michael Anastasi, Gannett’s vice president of local news, told Variety. The application sought a journalist who could “capture the music and cultural impact of Taylor Swift.” It was posted as Swift continues to dominate headlines — from coverage of her widely successful Eras Tour (and subsequent concert movie) to recent buzz around her reported relationship with Kansas City Chiefs tight end Travis Kelce.

But news of West’s hiring, which was announced in Monday’s Variety article and by The Tennessean newspaper of Nashville, was met with skepticism online by many journalists and Swifties alike.