Dov Charney’s journey in the apparel industry began in 1989 when he started selling t-shirts under the American Apparel name.1
Taking a bold step, he dropped out of college in 1990, borrowed funds from his parents, and initiated the brand in South Carolina. Little did he know, this would mark the inception of one of the largest clothing manufacturers in the United States.
Over the next few years, Charney immersed himself in the intricacies of manufacturing and wholesale, gradually honing his expertise. In the mid-1990s, he relocated the company to Los Angeles, setting the stage for American Apparel’s transformative growth.
By 1997, the brand consolidated all its manufacturing processes in a downtown LA factory, solidifying its commitment to local production.